Herbal Essences Advertises On Board JetBlue
AWARENESS CAMPAIGN
Herbal Essences and JetBlue announced the former's product reformulations to include real botanical ingredients, targeting JetBlue's majority-female passenger load.
Campaign Objectives
To inform JetBlue’s majority-female passengers of Herbal Essences’ newly reformulated products, which make use of real botanical ingredients
To drive retail sales
Spafax’s Solution
30-second roadblock spot on in-flight entertainment system during July, August and September 2019
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