Olly – JetBlue Experiential Campaign
Client Sector
Region
Airline
AWARENESS CAMPAIGN
JetBlue hosted Olly’s pop-up interactive experience promoting Olly Sleep in John F. Kennedy International Airport’s Terminal 5.
Campaign Objectives
To create awareness of Olly’s Sleep vitamin and supplements.
Spafax’s Solution
Surprise and delight passengers who are departing from, and arriving at JetBlue’s terminal in JFK through an experiential activation, coupled with onboard advertising via the inflight entertainment system.
Experiential activation:
Passengers scan the QR code on an Olly “boarding pass” to spin a virtual wheel for instant prizes of ear buds, sleep masks and socks
QR codes on the armrests of the “airplane seats” direct passengers to a special Olly Wellness Instagram filter for sharing the experience with their social network
Brand Ambassadors behind an “airplane cart” hand out samples of Olly Sleep and explain the product
Onboard Advertising:
2 months of roadblock and pre-roll 30-second ads
Results
Olly met their goals of generating brand awareness and getting samples into the hands of potential customers.
Purchase enquiries from passengers in the terminal
Arriving passengers made connections between the samples they received and the product advertised onboard
Contact our media experts to learn how we can help you achieve your marketing goals today.
