Standard Chartered is Here For Good
Client Sector
Region
Platforms
GLOBAL BRANDING CAMPAIGN
Publicity campaign to boost Standard Chartered’s global branding
Campaign Objectives
Increase brand awareness
Spafax’s Solution
60-second TVC in KrisWorld TV
60-second in IcePackage
Campaign Mechanic
3 months in 2019
Results
Average monthly reach of 1.7 million passengers on Singapore Airlines
Average monthly reach of 5 million passengers and 8.5 million impressions on Emirates